Think different.
Imagine bigger.
Execute smarter.
brand strategy
creative & design
marketing
thought leadership & pr
At Indicrē Marketing, we deliver thoughtful marketing strategy and flawless execution that are dictated by your business needs.
We understand that every dollar spent needs to accrue to impact and we take it seriously. We are experts with diverse specialties across digital marketing, traditional media, storytelling, creative design, content development, and more – meaning you will get the ideal combination of marketing strategies to drive your business forward.
Unlike most agencies, we don’t lock clients into long-term contracts. We want to earn your business every month. If we fail to do that, you can show us the door at any time.
Our Get Your Shift Together Brand & Marketing Audit gives you a smart, strategic snapshot—what to ditch, what to double down on, and where the magic’s hiding.
Meet Our Experienced Duo
Lis Brand
Co-Founder, Managing Partner
Lis Brand has spent more than 25 years in Marketing and PR, specializing in brand management, creative direction and strategy execution. She has helped propel businesses to success through an analytical perspective on where businesses are and where they need to go. Lis earned a BA in Journalism from The Ohio State University and an MBA from Tiffin University in Organizational Change and Leadership.
Jen Cadmus
Co-Founder, Managing Partner
Jen Cadmus is a strategic marketing and communications professional with two decades of experience implementing and managing high impact programs rooted in a deep understanding of how business works. She has worked with companies from startups to publicly traded and has started several successful businesses of her own. Jen graduated from the University of Kansas with a BS in Journalism.
Our Services
BRAND STRATEGY
Brand Discovery
Naming & Positioning
Customer Research
CREATIVE & DESIGN
Logo & Brand Guidelines
Website Design & Execution
Social Media Creative
Content Creation
Print & Digital Collateral
MARKETING
360 Marketing Strategy
Custom Campaigns
Brand or Product Launch
THOUGHT LEADERSHIP & PR
Press Releases
Content placement
Expert panel articles
Award management
Brand Strategy
Your brand has a story—let’s make sure it’s a good one.
We help you uncover your “why,” dial in your message, and build a brand that’s ready to grow (and glow).
- Purpose, mission, and values development
- Audience and competitor analysis
- Messaging frameworks and brand positioning
- Long-term brand planning
BRAND DISCOVERY
Through research and workshops, we uncover what makes your brand unique and where it can grow.
- Stakeholder interviews and internal input
- SWOT analysis and brand audit
- Discovery workshops within your business
- Actionable insight reports
NAMING & POSITIONING
We help you create (or recreate) a name and positioning strategy that’s distinctive, relevant, and memorable.
- Naming (business, product, or service)
- Tagline development
- Unique value proposition (UVP)
- Competitive brand positioning
CUSTOMER RESEARCH
Understanding your audience is key to every great brand decision. We deliver insights that guide strategy.
- Surveys, interviews, and focus groups
- Persona development and segmentation
- Buyer journey mapping
- Data-backed insight reports
Our Brand & Marketing Audit gives you a smart, strategic snapshot—what to ditch, what to double down on, and where the magic’s hiding.
READY TO GET STARTED WITH US?
Creative & Design
Design that turns heads and wins hearts.
Logos, websites, social posts—you name it. We create visuals that aren’t just pretty—they’re powerful.
Campaign and brand concept development
- Print and digital design
- Creative direction
- Visual storytelling
LOGO & BRAND GUIDELINES
A strong logo is your brand’s anchor. We develop a full identity system to support and sustain it.
- Primary and secondary logo design
- Color palette and font
- Brand usage and tone guidelines
- Visual asset library
WEBSITE DESIGN & EXECUTION
We design and build websites that blend style with performance.
- UX/UI design
- Web copy and content strategy
- Development and technical support
- SEO and analytics setup
SOCIAL MEDIA CREATIVE
We create eye-catching, on-brand content that engages your audience across platforms.
- Custom post design (graphics, reels, stories)
- Captions and content calendars
- Templates and highlight covers
- Platform-optimized visuals
CONTENT CREATION
We write and produce content that informs, entertains, and converts—across every channel.
- Blog posts and articles
- Promotional materials
- Email newsletters
- Brand storytelling
PRINT & DIGITAL COLLATERAL
From business cards to brochures, we design materials that make a lasting impression.
- Print collateral (flyers, brochures, sales kits)
- Digital PDFs and presentations
- Ad creative for online and print
- Tradeshow and event materials
READY TO GET STARTED WITH US?
Marketing
Your marketing to-do list just met its match. From strategy to social to full-blown campaigns, we help you market smarter, not harder.
- Monthly or project-based execution
- Campaign coordination
- Content scheduling and distribution
- Performance review and adjustments
360 MARKETING STRATEGY
We connect every touchpoint to deliver a cohesive and high-impact brand experience.
- Cross-channel strategy and integration
- Media and platform planning
- Marketing calendars and key performance indicators tracking
- Collaboration with internal teams
CUSTOM CAMPAIGNS
We create targeted campaigns that inspire action and drive measurable results.
- Campaign concepting and messaging
- Creative asset development
- Paid media and organic rollout
- Analytics and performance reporting
BRAND OR PRODUCT LAUNCH
Launching something new? We handle the strategy, creative, and communication to get it off the ground.
- Go-to-market planning
- Campaigns and launch promotion
- Pre-launch buzz and post-launch follow-up
- Event support and activation
Our Brand & Marketing Audit gives you a smart, strategic snapshot—what to ditch, what to double down on, and where the magic’s hiding.
READY TO GET STARTED WITH US?
Thought Leadership & PR
You’ve got the expertise—let’s make sure people know it.
We get you published, quoted, and noticed in all the right places—without you having to chase the spotlight.
- Personal and brand story development
- Ghostwriting and media outreach
- Speaking engagement support
- Reputation-building strategy
PRESS RELEASES
We craft professional, newsworthy releases to get your message in front of the right audience.
- Press release writing and formatting
- Media distribution
- Follow-up pitching and outreach
- Coordination for interviews or quotes
CONTENT PLACEMENT
We place your content where your audience is already paying attention—online and off.
- Sponsored content and advertorials
- Native advertising opportunities
- Strategic media relationships
- Placement performance reporting
EXPERT PANEL ARTICLES
We help you contribute thought pieces to respected publications—raising your profile and influence.
- Outreach to editors and platforms
- Article ghostwriting and editing
- Contributor profile management
- Syndication planning
AWARD MANAGEMENT
We take the guesswork out of award submissions and help your brand earn the recognition it deserves.
- Award research and calendar development
- Writing and submission of entries
- Visual asset and testimonial gathering
- Tracking outcomes and media features
READY TO GET STARTED WITH US?
Get Started With Us
BOOK A CALL
Schedule a brief 30-minute conversation so we can learn more about you, your business, your goals, and gain insight into what is working as well as what challenges you face.